‘Total contradiction’: Cigarette corporation lobbied against regulations in Africa that are law in UK

The tobacco company stands accused of “utter hypocrisy” for lobbying against anti-smoking regulations in Africa which are already enforced in the UK.

Zambian lobbying efforts

A letter obtained by media sent from the corporation's branch in Zambia to the African officials requests measures restricting tobacco advertising and sponsorship to be canceled or deferred.

The company is attempting modifications of a pending law that include decreasing the suggested dimensions of visual health alerts on cigarette packaging, the elimination of limitations on flavoured tobacco products, and reduced sanctions for any companies violating the new laws.

Anti-tobacco campaigner response

“As an elected official, I would say that they allow the safeguarding of the British people and perpetuate the death of the Zambian people,” commented the health advocate.

Thousands of residents a year pass away from cigarette-linked health conditions, according to global health agency statistics.

The advocate mentioned the letter was understood to have been copied to several government departments and was in distribution within community advocacy networks.

Global industry interference concerns

It comes amid wider concerns about industry interference with health policies. Recently, WHO officials issued a warning that the smoking product companies was escalating campaigns to weaken global control measures.

“Evidence exists of corporate influence everywhere. Tobacco company fingerprints are on delayed tax increases in Indonesia, delayed regulations in Zambia and even a weakened declaration at the UN international gathering,” commented Jorge Alday.

Possible outcomes

“Should anti-smoking legislation fails to be approved because of this letter, the consequences may be suffered in human lives who might potentially stop smoking.”

The public health measure progressing through Zambia’s parliament includes proposals to go further UK legislation by extending coverage to e-cigarettes, and mandating that visual health alerts cover 75% of product packaging.

Corporate counter-proposals

Through correspondence, the company recommends this be lowered to 30% or 50% “within the WHO-FCTC suggested parameters”, delayed for at least 12 months after the bill passes.

The WHO in fact recommends a warning should cover at least fifty percent of the front of a pack “and aim to cover as much of the main visible surfaces as possible”. In the UK, warnings are required to occupy sixty-five percent of a product container sides.

Scented product controversy

The company seeks the removal of broad restrictions on scented smoking items, arguing that it would push consumers toward “illegally traded” products. The corporation recommends banning a limited selection of “scents derived from desserts, candy, energy drinks, soft drinks and alcohol drinks”. Every scented tobacco product have been banned in the UK since 2020.

The pending regulation suggests penalties for different infractions “varying from a percentage of annual turnover to 10 years’ imprisonment”.

Corporate defense

In the letter, the corporate leader of British American Tobacco Zambia says the firm is “committed to good corporate behaviour” and “supports the objectives of governments to decrease cigarette consumption and the related medical consequences” but maintains that “specific rules can have unwelcome and unexpected consequences.”

Campaigner rebuttal

The advocate stated the corporation's recommended amendments would “dilute these regulations so much that the necessary effect for it to create lasting transformation in society will not be achieved”.

The fact that many such provisions existed in the UK, where the company maintains its main office, was “complete contradiction”, he commented.

“We exist in a international community. When I cultivate smoking products in my garden and collect the yield and distribute the goods – and my offspring don't use tobacco, but my neighbor's family uses … to benefit personally and all the future family lines while my community's youth are dying … is in itself absolute spiritual failure.”

Public health laws in the United Kingdom or other countries had not resulted in corporate closures, the campaigner stated. “Regulations don't close the industry. It only protects the people.”

Formal company response

The company representative commented: “The corporation runs its operations according with relevant national regulations. Further, the corporation engages in the state's regulatory development in line with the suitable systems which provide for relevant group engagement in policymaking.”

The company was “not resisting legislation”, they said, mentioning that young individuals should be safeguarded against acquiring smoking products and nicotine.

“We advocate for developing rules to achieve intended population health targets, while recognizing the range of rights and obligations on industry, consumers and related stakeholders,” the representative explained, noting that the company's suggestions “reflect the realities of the Zambian market and tobacco industry, which includes growing volumes of black market activity”.

Zambia’s department of economic activities and commercial operations was solicited for statement.

Ann Brown
Ann Brown

Maya Chen is a tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital transformation.