{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.

The most significant surprise the film industry has witnessed in 2025? The comeback of horror as a dominant force at the UK film market.

As a category, it has remarkably outperformed previous years with a 22% rise compared to last year for the UK and Ireland film earnings: over £83 million this year, versus £68.6 million last year.

“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a box office editor.

The top performers of the year – a recent horror title (£11.4 million), another hit film (£16.2 million), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54 million) – have all remained in the multiplexes and in the audience's minds.

While much of the professional discussion highlights the unique excellence of prominent auteurs, their achievements point to something evolving between audiences and the style.

“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a film distribution executive.

“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”

But beyond creative value, the ongoing appeal of frightening features this year indicates they are giving moviegoers something that’s greatly desired: emotional release.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a genre expert.

A scene from 28 Years Later, a major horror success this year, featuring Aaron Taylor-Johnson and Alfie Williams.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of vampire and monster cinema.

Against a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits connect in new ways with audiences.

“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an star from a popular scary movie.

“The concept reflects how economic systems can drain vitality from individuals.”

Historically, public discord has always impacted scary movies.

Scholars highlight the surge of early cinematic styles after the the Great War and the turbulent times of the 1920s Europe, with features such as classic silent horror and Nosferatu: A Symphony of Horror.

Later occurred the Great Depression era and classic monster movies.

“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a commentator.

“So it reflects a lot of anxieties around immigration.”

A 1920s film, The Cabinet of Dr Caligari, mirrored post-WWI societal tensions.

The specter of immigration inspired the just-premiered folk horror a recent film title.

The creator elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”

Maybe, the present time of praised, culturally aware scary films started with a clever critique launched a year after a polarizing administration.

It sparked a new wave of visionary directors, including several notable names.

“It was a hugely exciting time,” recalls a creator whose project about a murderous foetus was one of the period's key works.

“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”

This creator, now penning a fresh horror script, notes: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”

A groundbreaking 2017 satire paved the way for a new era of socially aware horror.

At the same time, there has been a revival of the underrated horror works.

Recently, a nicke l venue opened in the capital, showing obscure movies such as a quirky horror title, a classic adaptation and the late-80s version of the expressionist icon.

The fresh acclaim of this “rough and rowdy” genre is, according to the theater owner, a clear response to the calculated releases pumped out at the theaters.

“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.

“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”

Fright flicks continue to disrupt conventions.

“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an authority.

In addition to the return of the deranged genius archetype – with two adaptations of a classic novel on the horizon – he predicts we will see horror films in 2026 and 2027 reacting to our present fears: about artificial intelligence control in the near future and “supernatural elements in political spheres”.

At the same time, a biblical fright story a forthcoming title – which depicts the events of biblical parent hardships after Jesus’s birth, and stars famous performers as the holy parents – is set for release later this year, and will undoubtedly cause a stir through the religious conservatives in the US.</

Ann Brown
Ann Brown

Maya Chen is a tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital transformation.