Artists Fight Back Against the Environmental Crisis: Sowing the Fruit That Fell on Isaac Newton's Head

In 2015, creative and campaigner Gustav Metzger initiated one of his last major projects. Recognized for creating self-destructive creations, Metzger had spent a lifetime to addressing societal issues from anti-nuclear advocacy to ethical eating. In a brief video message, he made a plea for a global day of action to honor the environment.

“I call upon you for your involvement in this global appeal for a day of action to remember nature on November 4th, 2015,” he stated, encouraging artists and creatives to resist the continuing disappearance of flora and fauna. “Our task is to remind people of the richness and complexity in nature … and by doing so the arts will venture into realms that are naturally imaginative.”

The Birth of Nature Remembrance

Thus the environmental art day was established, a day when creatives nationwide developed works to the ongoing environmental crisis. An organizer, who supported Metzger in his final years, remembers his feeling of immediacy. “I sensed a strong sense of urgency for him at the end of his life,” she says. “My advice was – don’t delay. We shouldn’t hold back for funding or for anyone to green light this. Let’s just do it.”

A Decade Later

After ten years, the initiative did not triggered the broad uprising across the arts that Metzger had dreamed of, but organizers feel its legacy can still be felt in movements like Culture Declares and environmental protests, as well as in how artists approach the eco-friendliness of their methods. This is the reason she is restaging it to celebrate its decade milestone. Part of the key participants taking part currently are A Man Called Adam and prominent artists. Each has created visual art, recorded calls to action, and created artworks set to be presented on 4 November 2025.

Planting Hope

When speaking to the artist, she is on site in a rural area, cultivating apple trees that will create a coiled garden. Collaborating with schoolchildren, her project is half artwork and half educational workshop. As she explains, the preparation and sowing sessions have already incorporated learning about mathematics (spacing the distances between trees), science (studying the genetic makeup), and origins (researching the journeys of how various cultivars were introduced to England).

A lot of the apples were selected because they’ve got humorous titles such as the Bloody Butcher. We have one apple that releases red juice

“Several the apples were chosen because they’ve got amusing labels such as the Duck’s Bill,” says Gallaccio. “We have one apple that ‘bleeds’ crimson liquid. Each has background narratives. The ancient variety was imported by the Romans. The local breed is the apple that dropped off a tree and struck Isaac Newton’s head.”

The artist aimed the children to be more thoughtfully connected of nature and the control we have over it. “To many of them, apples were just things you buy from a supermarket, so I was urging them, next time they were out, to read the label and see their names and their origin. Hopefully it says Kent!”

Creative Initiatives Across the Country

Within the city, one artist’s Book of Loss will include attendees looking through Tate Modern on a mission to find the ice masses that have been disappeared in the past decade. Every ice sheet will be depicted on the exhibition spaces using ultraviolet markers. When located, a bell will ring and a reading will be conducted to remember that specific ice mass.

At the same time, up in a northern town, Maddi Nicholson will be presenting a open display about our disconnection from the land, as well as hosting a community dinner, cooked from organic, local produce. In another city, an artist is streaming her musical project, in which community vocalists undertake a task to use music to heal flora in a green space.

Youth Perspectives

Like Gallaccio, a featured creator will be collaborating with schoolchildren – on the actual event she is planning to decorate Cambridge’s Kettle’s Yard in kids’ letters and drawings that express their aspirations and concerns for the tomorrow. “Youthful expressions are impactful because they’re not as inhibited as mature perspectives,” she says in her public appeal. “Young people’s input to the world is something truly special and it may stimulate a feeling of duty from each person. Youth is pure. They have anxieties about what’s next. But let’s not make it about anxiety – it should be about positivity and us ensuring that they get a future.”

Memorials and Memory

Another artist’s work also connects with children. As a former drag queen, his feathered initiative involves illustrating avians and then performing as birds – and for the initiative he is planning to represent an iconic figure. He is also staging a walking tour of the city, stopping at places that have been part of his ongoing series over the recent decades. This endeavor started after he faced several events of prejudice on a one occasion. In response, Harfleet decided to sow a flower at the location of every incident and document it – the project has since grown to cover events experienced by other people across the world. “I leave the pansies there but they are temporary,” says Harfleet. “Reportedly wildlife enjoys them, so they’re a short-lived memorial.”

The artist selected the flower not just for the direct association – it has long been a term of homophobic abuse – but also because its name derives from the French verb, penser, to think. “It became associated with a man who is reflective, and that, of course, is a negative trait,” he says.

The project on 4 November is to plant pansies at new locations and also refresh the memorials in places he has marked earlier, all the while discussing with those on the itinerant journey about the incidents and his memories of them. “We’ve seen quite a few since I last planted,” he says mournfully.

Progressing Optimistically

He desires his work – and

Ann Brown
Ann Brown

Maya Chen is a tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital transformation.