Amorim's Critical Error? Challenging The Executives and the Infallible Executive Tier

Tbecame clear he was able to withstand a loss to Grimsby. Survive losing a crucial continental showpiece against one of the worst Tottenham teams in living memory. He withstood losing at home against West Ham and Wolves, a lowly league position, the tactical inflexibility, laying waste to some of the club’s best homegrown talent, a poor winning percentage, labeling his team the worst in Manchester United history. Yet, there existed one adversary with whom Ruben Amorim was not permitted to engage. You come at the sporting director, and you best not miss.

Regrettably, like many a top-flight defender during Blackburn Rovers' championship 1994-95 season, Amorim came at the executive and seems to have failed. The most casual observer will notice the irony here: a coach who often railed at his players for losing individual battles succumbing in the face of the white heat and formidable presence of a England's top division's most feared football executives.

And frankly, this entire bruising episode appears to portray Jason Wilcox in a different perspective. Perhaps it might have been easy, given his brief stint in a similar role with the Saints, to regard him as little more than a drudge in the United exoskeleton: an individual whose appointment was due as much to his close relationship with ex-colleague a fellow executive as any demonstrable skill. How mistaken we all were. By masterfully outmanoeuvring the club's celebrated head coach, just as he bested the hapless a previous executive before him, he has demonstrated as one of the sport’s strategic masterminds: a tactical intellect that United’s competitors are now rightly wary.

The Tactical Conflict Regarding Formation & Philosophy

To illustrate, it was the director , after having been part of the hierarchy that appointed the rigid 3-4-3 advocate Amorim in the first place, was instrumental in trying to persuade Amorim to abandon his beloved formation. Unsurprisingly, these entreaties were resisted. However, such directives hold greater authority when delivered by a man of a man the impeccable soccer background of Jason Wilcox, a veteran of international appearances and a role in a championship team from 31 years ago.

Perhaps in time Jason Wilcox might agree to outline his reasoning to the rest of us. Maybe one day he might be asked why Amorim is walking away with a full payout, with no compensation reduction clause in place. The director seldom speaks in public, for excellent reasons. The true intellectuals in football – men like Jason Wilcox – function at a level exceeding our prosaic understanding. If he ever did speak, probably we would perceive would be high-frequency signals and complex calculations. Wanting is not quite equivalent to being prepared to receive.

The INEOS chief reportedly proposed using the winger at right wing-back.
Sir Jim Ratcliffe reportedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Supreme Power Behind the Throne

Naturally, by focusing our attention on the sporting director we are obscuring the true genius behind the club's current leadership. Jason Wilcox is, in reality, simply carrying out the directives of his superior the billionaire owner, who in private has emphasized his preference for a back four. According to reports, the owner has also suggested deploying the forward in a wing-back role. The owner is eager for the club to adopt data science and analytics. Per reports, during a leadership summit early in his minority ownership, he announced that United’s style to football “shall be decided in this room”.

Ultimately, Ratcliffe is an expert in this technical football matters, leveraging his previous experience in industry and sailing. Most importantly he is immensely wealthy, and as we all know, the rich are the best of us: more perceptive, sagacious, strategically brilliant, fundamentally better. Who else would you trust to oversee a strategic plan of austerity, the building of a new stadium that looks similar to someone’s leftover knitting, the acquisition of Benjamin Sesko?

The Modern Football Order: Executives Above Managers

This represents a shift that is becoming prevalent in top-tier football. Historically, clubs foolishly delegated big footballing decisions to subordinate staff like managers, talent spotters – players themselves. Perhaps it was once possible for a young, innovative manager with a philosophy and drive to join a club and see their vision through to completion. Yet how many companies have such individuals set up? What number of mass redundancies have they managed? Better by far to invest the real power where it belongs: the leadership tier, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. It is wiser to determine the tactics in the boardroom and hire a coach who can tailor their offering accordingly. If coaches were formerly chefs, they have become more like Deliveroo drivers: not responsible for the food, but still ultimately answerable if it arrives cold or leaks out of the box.

Nowadays, their job has become less about crafting the philosophy and more about marketing it: the front-facing representative on the front desk, the public face for a club they have minimal power to change. A coach at Chelsea leads a team of very young players into Europe and wins domestic cups, and effectively is dismissed for talking. A manager at Celtic sees his standing damaged whereas those individuals who appointed him live to blunder another day.

The Neoliberal Football: Accountability for the Coaches

And possibly on some microcosmic level this represents neoliberalism in action: the elevation of a privileged overclass who can never be wrong, whose choices remain sacrosanct, whose mistakes can invariably be sacked away without justification. Hire the system coach and then dismiss him for playing excessively that system. Bring in the process guy and then bin them for requiring too long. And above all be grateful; for your modest increases in ticket costs, for the latest player acquisitions, for the reality that the grownups – however well qualified – are in charge.

Ann Brown
Ann Brown

Maya Chen is a tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital transformation.